info@myrmidon.tech
On this page
Hello, we're Myrmidon
After a long stretch of building, testing and probably polishing a few details longer than strictly necessary, the new Myrmidon website is finally live.
And technically, this isn't my first attempt at turning Myrmidon into a web agency.
The first attempt taught me quite a lot about what I didn't want to build — and it's a big part of why Myrmidon looks the way it does today.
Myrmidon is a Stockholm-based web agency helping small businesses build a stronger presence online. We work remotely, and our focus today is deliberately simple: fast, credible websites designed to help businesses get found, earn trust and turn more visitors into customers.
But to explain how we got here, we need to go back a little.
I've actually been here before
I founded Myrmidon AB in Stockholm in 2016.
For most of its life, the company has been my vehicle for working as an IT consultant. I've spent more than 15 years professionally designing and building things for the web, with a background spanning web development, user experience and web design.
Over the years I've worked on digital products and web applications for companies including Volvo Cars, Klarna, Tele2 and Scandic.
That work taught me a lot about building serious digital products: working in large teams, solving complicated problems, thinking about users, maintaining quality and understanding how many small decisions sit behind something that appears simple on the surface.
But I've also always wanted Myrmidon to become something more than a company through which I sell my own consulting hours. And, oddly enough, this isn't my first attempt.
The first attempt taught me what not to build
During the pandemic, I tried turning Myrmidon into an agency for the first time. The focus then was mobile app design and development.
I worked with startups and creator-led businesses on UX, design and development. The projects got delivered, I learned a huge amount, and I also discovered that the business model I'd created wasn't one I wanted to scale.
The problem wasn't simply that mobile apps were difficult. It was the combination of bespoke development, uncertain requirements and fixed-price responsibility.
A founder can arrive with an exciting idea, but turning that idea into something technically feasible, commercially sensible and acceptable within platforms such as Apple's App Store can uncover a lot of uncertainty. If an agency promises a fixed outcome before enough of those questions have been answered, the agency ends up carrying most of that uncertainty.
I was also moving outside the area where I'd spent most of my career. When specialist help was needed, bringing it in could quickly change the economics of a project.
Eventually I had to turn down the development phase of one project because I couldn't confidently promise the outcome. That was uncomfortable, but useful.
I realised I could keep doing it. I could standardise harder, narrow the types of apps I accepted and build around repeatable templates. But I didn't want Myrmidon to become a production line simply because that made the spreadsheet easier.
So I stopped and went back to the web.
That history matters if you're considering working with Myrmidon today, because it shaped the model you're seeing now: a narrower offer, a more repeatable process and a willingness to say no when the promise isn't solid enough.
Why I'm trying again — differently
I've always loved working with the web. It sits at the intersection of so many things I find interesting: design, technology, user experience, communication, marketing and business.
A good website isn't just code or a nice layout. It has to explain a business clearly, establish trust, work well on different devices, load quickly, help people find what they need and make the next step obvious. That is much closer to the kind of problem I want Myrmidon to solve.
The other big difference is what has happened behind the scenes.
This time I've spent much more time building the processes around the work: how projects are scoped, designed, built, reviewed, launched and supported. And I've tested that model with real businesses before making a bigger public push around it.
Since 2025, I've been building and modernising websites for small businesses, using those projects to refine how Myrmidon scopes, designs, delivers and supports the work. So while this website marks the public launch of Myrmidon as a web agency, I'm not starting from zero. The work has been happening quietly for a while.
AI has made it easier than ever to produce something that looks like a website. It's also genuinely useful in my work, for research, review and parts of production, where it can improve both speed and quality.
What it doesn't decide is what should be built, what matters, what doesn't, or when something isn't right. That judgement comes from experience. Better tools help; they don't replace the need for good decisions.
What Myrmidon does today
Today Myrmidon builds lean, high-performance websites for small businesses.
The goal isn't to add as much technology as possible. It's usually the opposite. We start with what the business and its customers actually need, then build the smallest solid system that does that job properly.
That means we build the core site custom rather than assembling it in a traditional page builder. For the service-business websites we focus on, that means fewer moving parts, fewer platform-specific dependencies and more control over speed, accessibility and how the whole thing behaves.
That technical choice matters to me. But you shouldn't need to become interested in web architecture to work with us.
The outcome should be much simpler from your side: a professional website that works properly, represents your business well and doesn't become another technical project for you to manage.
Myrmidon is still a small company. Most of the work runs through me, and I bring in trusted collaborators when a project needs additional capacity or specialist skills. I'm not interested in pretending that we're already a giant agency. I am interested in building one carefully over time.
What we're deliberately not selling — yet
There's another part of the business I've been experimenting with: SEO and newer forms of search visibility, including how businesses appear in AI-driven search experiences.
I've already run pilot work with a small number of businesses, but I'm deliberately not launching those services broadly yet.
Why?
Because marketing is full of things that are easy to promise and much harder to prove.
Good search work takes time. It needs a meaningful starting point, enough data, time to observe what changed and real cases before I can responsibly make stronger claims about the work.
I'd rather keep learning, testing and building that evidence before turning it into a major commercial offer. That principle is important to how I want to build Myrmidon.
If we can't confidently stand behind the promise yet, we don't need to sell it yet.
So… why the ants?
If you've looked around the new website, you've probably noticed that Myrmidon has developed a small ant problem. That part is intentional.
The name Myrmidon comes from Greek mythology and the Myrmidons, warriors most famously associated with Achilles in Homer's Iliad. When I originally chose the name for a consultancy, I liked the idea of skilled specialists working together toward something larger than themselves.
I'm competitive by nature and have spent a lot of my life training and competing at a high level, so there's probably a personal reason the warrior mentality appealed to me too: discipline, preparation and performing when it matters.
The interesting part is that the connection to ants was already built into the story. The Greek word myrmex means ant, and in one ancient mythological tradition the Myrmidons were said to have originated from ants that were transformed into people. The exact origin of the name is debated, but the association between the Myrmidons and ants goes back a long way.
As Myrmidon later began evolving from a consultancy into a web agency, that connection suddenly became even more meaningful.
A single ant is small, but together ants can accomplish an extraordinary amount. They take on different roles, small efforts compound over time, and much of what makes the colony work happens beneath the surface.
That became a surprisingly good metaphor for the kind of digital work I believe in. A website might look simple when you visit it, but beneath the surface are dozens of decisions around structure, content, design, accessibility, performance, search, analytics and technology.
Most of that is invisible to the visitor. But together, those decisions determine how well the whole thing works. That's the idea behind the colony.
The ants give us a playful way to bring that idea to life, but they're not the product. The work is.
This is only the beginning
Myrmidon today is the result of a company founded in 2016, one agency model I chose not to force, and real website work already delivered for small businesses before this public launch. More importantly, I have a much clearer idea of what I want to build this time.
The immediate focus is simple: build excellent websites for small businesses, keep improving the system behind the work, and let the results decide what we earn the right to add next.
Over time, I want Myrmidon to grow beyond me: a company where talented people with different specialities contribute to the same whole. A colony, in other words.
We're still early in the Myrmidon story, but we're already doing the work. Now it's time to bring more of it into the open.
If you want to see how Myrmidon actually works, including process, scope and pricing, start here:
And if you're already thinking about a new website or improving the one you have, book a short discovery call and tell me what you're working on. We'll quickly see whether Myrmidon is a good fit.
READY FOR A BETTER WEBSITE?
Tell us about your project and let’s explore how we can help.
